Skaði, sometimes known as Skadi, Skade, or Skathi is a Norse goddess associated with bowhunting, skiing, winter, and mountains.
I developed concepts very literal to the name and others that were more feminine in form. Ultimately we explored mountain ranges and the manifestation of the activities that the brand Skadi Collective represents.
Ultimately we went with a concept that represented a mountain range local to the client’s hometown of Whitefish, and a form that could be interpreted as a ski line, kayaks in water or many other meanings. Skadi continues to be an inspiration for me as a feminine power searching for epic adventures.
